The Brain Cancer Group
UI DESIGN
UX DESIGN
SOCIAL MEDIA
STRATEGY
Rebrand and Website for The Brain Cancer Group - a team of experts in Sydney dedicated to brain tumour research, education and patient and carer support.
Partners
The Brain Cancer Group
Collaborators
Workhouse
Tech
Gatsby
Prismic
The Brain Cancer Group are a team of medical oncologists, radiation oncologists, surgeons, researchers, nurses, patients and carers all working together for a common goal – improved outcomes for brain cancer patients.
Discovery
We consolidated and improved the UX (navigation/information architecture) and suggested a new Prismic CMS solution to accommodate unique content creation.
Brand and Social
We created a current and engaging brand for TBCG. Retaining the brand orange we introduced a secondary colour palette to live with the 3 pillars: Research, Education & Support, to allow for flexibility in brand communications and afford TBCG a unique identity in a crowded landscape. Creating gradient sets for each afforded a softness and approachable feeling for the brand which was especially important for patients and carers who interact with the brand.
Website Rebuild
A rebuild of TBCG included a consolidated and improved UX (navigation/information architecture). Showcasing the unique and powerful TBCG ambassador stories on the website was an important part of the project while connecting patients and carers with TBCG's collection of support resources and information.
